What is Data-Driven (Research) Approach

Online health support communities play an important role in the exchange of social support and the improvement of health. There is a dearth of theoretical frameworks dedicated to a better understanding of self-disclosure and supporting exchange behaviour in the online health support community literature based on a data-driven research approach. Using a critical review of the literature, this chapter seeks to define the relationship between user support exchange behaviour and self-disclosure intention by modifying the theory of reasoned action (TRA) whilst introducing a new concept called ‘altruistic user role', which describes a user's proclivity to provide or seek social support. A combination of methods, including manual coding and machine learning algorithms, was employed. To help improve the design of online health support communities, this article discusses the implications of the proposed modified TRA.