What is Data Anonymization

Over the last decade, social media platforms have become a very popular channel of communication. This popularity has sparked an increasing interest among researchers to investigate the social media communication. Many studies have been done that collected the publicly available social media communication data to unearth significant patterns. However, one significant concern raised over such practice is the privacy of the individual's social media communication data. As such it is important that specific ethical guidelines are in place for future researches on social media sites. This chapter explores various ethical issues related to researches related to social networking sites. The chapter also provides a set of ethical guidelines that future researches on social media sites can use to address various ethical issues.