What is Customer Review

The traditional food distribution channel has enjoyed a primary position in Italy, largely because the proximity service offered to the customer plays a fundamental role in the choice of store, understood in terms of the distance and effort that the consumer is willing to endure for obtaining supplies from a given point of sale. The characteristics of the Italian small retailers, strongly appreciated by customers, are however facing the evolutions and changes of the habits and demands of the reference buyers, encouraged and favoured by the pandemic events. In the light of these considerations, the aim of this work is to obtain information for underlining and arguing the changes that Italian small grocery retailers will have to implement in order to consolidate and develop their position in the market.