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What is Customer-Based Data

Chapter 227
Encyclopedia of Business Analytics and Optimization
Data provided by customers either intentionally, like demographic data, reviews and comments, or data provided unintentionally, like data on Web-navigation, booking or consumption behavior.
Published in Chapter:
Tourism Knowledge Destination
Wolfram Höpken (University of Applied Sciences Ravensburg-Weingarten, Germany), Matthias Fuchs (Mid-Sweden University, Sweden), and Maria Lexhagen (Mid-Sweden University, Sweden)
Copyright: © 2014 |Pages: 15
DOI: 10.4018/978-1-4666-5202-6.ch227
Full Text Chapter Download: US $37.50 Add to Cart
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Chapter 31
Big Data Analytics for Tourism Destinations
Data provided by customers either intentionally, like demographic data, reviews and comments, or data provided unintentionally, like data on web-navigation, booking or consumption behavior.
Published in Chapter: Big Data Analytics for Tourism Destinations; From: Encyclopedia of Information Science and Technology, Fourth Edition
Full Text Chapter Download: US $37.50 Add to Cart
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