What is Cultural Tourists

The rise of new technologies in society have contributed to increase the tourism experience and caused changes in tourist behavior, while contributing to the acquisition of knowledge about the visited spaces, in general, and specifically to the religious tourist. Mobile technology with context-aware applications is relevant to supporting the religious tourist in their decision-making process, which in general includes searching, processing, and using information to solve problems. The methodology involved the development of a questionnaire with the objective of analyzing the influence of the use of personal technology on the religious tourism experience of places and culture in Valencia. The findings indicate that the utilization of ICT has positive implications in the cultural and religious tourism experience, mainly when visiting a cultural point of interest, and has contributed to planning a more successful trip, even contributing to adding value to the travel and to a learning experience associated with the acquisition of cultural knowledge.