The degree to which someone or something is seen by others as being trustworthy, believable, and sincere is known as perceived trustworthiness. It is a subjective view impacted by a number of variables, including reputation, communication, conduct, and prior experiences.
Published in Chapter:
Cryptocurrency Adoption Behaviour of Millennial Investors in India
Renuka Sharma (Chitkara Business School, Chitkara University, India),
Kiran Mehta (Chitkara Business School, Chitkara University, India), and
Ritik Rana (Chitkara Business School, Chitkara University, India)
Copyright: © 2023
|Pages: 24
DOI: 10.4018/978-1-6684-8361-9.ch006
Abstract
Young investors, fuelled by the hype and ads, are rushing to cryptocurrency exchanges with the hopes of generating rapid riches, and investors of the millennial generation especially believe cryptocurrency can make them billionaires. Crypto Research and Intelligence Business found that over 15 million Indians had accepted cryptocurrencies and invested close to $10 billion in crypto assets. Because of the ongoing changes over the last few years, changing from paper to virtual currency, a new type of currency, namely cryptocurrency, has emerged. Shorter transaction times and lower transfer fees are two of the advantages that cryptocurrencies offer to their potential users. The concept of cryptocurrency is underpinned by decentralised technology, which has captivated the interest of a variety of stakeholders. This research examines millennial cryptocurrency adoption behaviour in India.