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What is Crowd Funding

Chapter 16
Handbook of Research on Digital Media and Creative Technologies
A method of resource gathering where interested potential customers pledge money to innovators for a product that has not yet been created.
Published in Chapter:
Tools for the Process: Technology to Support Creativity and Innovation
Rachel Heinen (Creighton University, USA), Salvatore A. Leone (Creighton University, USA), Joshua Fairchild (Creighton University, USA), Lily Cushenbery (Stony Brook University, USA), and Samuel T. Hunter (The Pennsylvania State University, USA)
Copyright: © 2015 |Pages: 30
DOI: 10.4018/978-1-4666-8205-4.ch016
Abstract
Technology exerts an all-encompassing impact on the modern workplace, and has a strong influence on how designers approach creative problem solving. Such technologies can be valuable tools for organizations seeking to develop creative solutions to maintain a competitive advantage. However, with the rapid pace of technological development, it can be difficult for organizations to remain up-to-date and ahead of the competition. There is much that is still unknown about the ways in which novel technologies influence creative performance. The chapter attempts to provide insight on this topic by utilizing a process model of creative endeavors to predict how various types of technology may be used to enhance organizational creativity and innovation. Recommendations for future research and practice in the realms of technology and innovation are also discussed.
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