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What is Cross-Selling

Chapter 5
Cases on Performance Improvement Innovation
A term used in Jones Company that refers to the practice of selling the products from all the knowledge centers. This speaks to the both the number of products within a product line as well as the application of the products across the different industrial segments.
Published in Chapter:
Use of On-Line Discussion Forums for Training
Sue Czeropski (Performance Instruction, LLC, USA)
Copyright: © 2020 |Pages: 17
DOI: 10.4018/978-1-7998-3673-5.ch005
Abstract
There is evidence that corporations are currently using e-learning for corporate training. Discussion forums in academia, particularly higher ed, are known to be an effective learning strategy that is widely used across many universities. Adoption of using discussion forums in Corporate America has been slow. Collaboration and discussions are key for the learner's journey, yet not many training initiatives include the use of discussion forums. Why are companies not using discussion forums? What is the resistance behind why discussion forums are not incorporated into training? A study was conducted at Jones Company (pseudonym) to understand the resistance from three levels of employees: the executive, manager, and the employee.
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Chapter 1
3-Step Analytics Success with Parsimonious Models
Describes the process of selling new products to current customers. It can save customer acquisition cost for the new product and reduce the likelihood of customers switching to competitors.
Published in Chapter: 3-Step Analytics Success with Parsimonious Models; From: Encyclopedia of Business Analytics and Optimization
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Chapter 145
Critical Success Factors in a Six Dimensional Model CRM Strategy
Sales technique used to get a customer to spend more by purchasing a product that’s related to what’s being bought already.
Published in Chapter: Critical Success Factors in a Six Dimensional Model CRM Strategy; From: Encyclopedia of Organizational Knowledge, Administration, and Technology
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