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What is Cross-Cultural Comparison

Handbook of Research on Representing Health and Medicine in Modern Media
Comparisons, whereby established practices, and behaviors from two or more countries are contrasted and reflected against the cultural particularities of the respective countries.
Published in Chapter:
Designing COVID-19 Campaigns to Achieve Individual Compliance: Examples From Austria, the U.S., and Australia
Isabell Koinig (Alpen-Adria-Universität Klagenfurt, Austria)
DOI: 10.4018/978-1-7998-6825-5.ch022
Abstract
The literature describes a pandemic as a unique form of health crisis that requires intensive communicative efforts. The primary aim of this study is to investigate how COVID-19 health communication campaigns are designed on three continents to get individuals to comply with the proposed actions and measures. Results indicate that the prevalence of emotional messages correspond with previous research findings, which demonstrated that similarity with a testimonial and narratives can be useful tools to increase message effectiveness. Hence, government officials are advised to invest in message presentation.
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Comparison of Case Studies in Managing E-Learning Programs
Comparing and contrasting two different cultures and the way they go about implementing and developing things.
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A Cross-Cultural Comparison of College Student Self-Efficacy, Self-Regulation, and Resilience Between the US and China During the COVID-19 Pandemic
A Comparison of two or more different cultural factors to assess the psychological, sociological, or cultural similarities or diversities in various cultures or societies.
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