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What is Corporate Digital Responsibility

Chapter 7
Globalized Consumer Insights in the Digital Era
Corporate Digital Responsibility (CDR) refers to a company's commitment and actions to use digital technologies in a responsible and ethical manner. It involves making sure that a company's use of digital tools and technologies considers the well-being of its customers, employees, and the broader community. CDR includes practices such as protecting user privacy, ensuring cybersecurity, and using digital platforms in ways that benefit society. It's about companies taking responsibility for the impact of their digital actions, fostering a positive digital culture, and staying mindful of ethical considerations in the ever-evolving digital landscape.
Published in Chapter:
The Importance and Limitations of Artificial Intelligence Ethics and Digital Corporate Responsibility in Consumer Markets: Challenges and Opportunities
Nesenur Altinigne (Istanbul Bilgi University, Turkey)
Copyright: © 2024 |Pages: 19
DOI: 10.4018/979-8-3693-3811-7.ch007
Abstract
The widespread adoption of AI in marketing and consumer use has raised concerns about data privacy and the risk of AI-driven data breaches. As a result, many consumers are reluctant to disclose personal information, which is crucial for the efficient operation of AI systems. While AI continues to evolve, there is a lack of research addressing the crucial areas of ethics, privacy, and corporate digital responsibility. This chapter examines the growing prevalence of artificial intelligence (AI) in consumer experience and its ethical considerations.
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