Search the World's Largest Database of Information Science & Technology Terms & Definitions
InfInfoScipedia LogoScipedia
A Free Service of IGI Global Publishing House
Below please find a list of definitions for the term that
you selected from multiple scholarly research resources.

What is Marketing Environment

Handbook of Research on Managerial Thinking in Global Business Economics
It refers to the environment consists of internal and external factors and actors.
Published in Chapter:
Contemporary Issues and Challenges in Marketing Environment Worldwide
Fatih Pinarbasi (Istanbul Medipol University, Turkey)
DOI: 10.4018/978-1-5225-7180-3.ch002
Abstract
Investigating contemporary issues in specific scientific areas is a continuing concern within understanding underlying conditions and decision making. In the last few decades, human beings have witnessed intense technological developments. The main challenge faced by marketing scholars and practitioners is how developments and changes would affect consumer and brands as an integral relationship in different contexts. This chapter examines contemporary issues affecting managerial and innovative thinking in marketing environment. In this study, the concepts of technology, social network/social media, consumer, and brand are central to contemporary issues and challenges in marketing environment. In a descriptive approach, sub-concepts of main concepts are discussed, Then selected studies and questions about future researches are stated. This study offers an integrative approach and important insights into marketing issues and marketing management.
Full Text Chapter Download: US $37.50 Add to Cart
eContent Pro Discount Banner
InfoSci OnDemandECP Editorial ServicesAGOSR