A consumer is a person or a group who intends to order, order, or use purchased goods, products, or services primarily for personal, social, family, household, and similar needs, not directly related to entrepreneurial or business activities.
Published in Chapter:
A Young Consumer's Inclination of Mobile Wallets Gateway for Cashless Payment
Kishlay Kumar (Sarala Birla University, India), Dimpal Singhania (Sarala Birla University, India), Karan Pratap Singh (Sarala Birla University, India),
Puja Mishra (Sarala Birla University, India), and Praveen Chandra Jha (Birla Institute of Technology, India)
Copyright: © 2023
|Pages: 21
DOI: 10.4018/978-1-6684-4755-0.ch003
Abstract
Today's world is absorbed by digital technology and developments. From daily bread to business, from home to office, the implementation of electronic devices has become an integral part of life. The wallet has transformed the global payments ecosystem by offering multiple digital services, from utility payments to e-tailing. After demonetization, e-payment systems, mainly mobile wallets, have become a popular means of conducting transactions without physical presence. This study was conducted on consumer preferences, satisfaction, and issues when using mobile wallets for cashless payment. The study used the chi-square method to analyze and interpret the primary data of 80 respondents. The study implies that today's life is more important to mobile wallets such as Paytm, MobiKwik, Bhim, and free charge.