What is Consumer Targeting

With the upsurge of innovation, transformation, and digitization in the Indian banking sector there has been a paradigm shift in banking operations. The evolution of mobile banking, internet banking, and facilities like ATMs have altered the way consumers use banking facilities. The Indian banks are racing to upgrade their tech infrastructure and digital products to service clients quickly and effectively during the post-pandemic era. Social media provides vivid opportunities for consumers to have access to information and avail banking services 24 hours a day, across temporal and geographical borders. Marketers need to develop new customer-centric strategies to deal with the high expectations of the digitally empowered consumers and deliver a personalized, immersive experience to remain competitive. Also, customers need to be made aware of how individual banking brands can benefit them and help enhance better returns on their financial investments. Banks can further enhance trust and credibility using digital platforms which in turn will trigger their growth.