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What is Consumer Purchasing Behavior

Chapter 19
Handbook of Research on Consumerism and Buying Behavior in Developing Nations
Final consumer behavior during the purchase. There are four types of purchase behavior: Complex purchase behavior, those purchasing behaviors that seek variety, purchasing behavior that seeks to reduce tensions after purchase and normal purchasing behavior ( Kotler and Armstrong, 2010 ).
Published in Chapter:
Sustainable Consumption and Green Marketing in Developing Countries: Contemporary Perspective Using Nigeria and Kenya as Case Studies
Abiodun Elijah Obayelu (Federal University of Agriculture – Abeokuta (FUNAAB), Nigeria)
Copyright: © 2016 |Pages: 23
DOI: 10.4018/978-1-5225-0282-1.ch019
Abstract
This chapter provides an insight into why Green Marketing (GM) and Sustainable Consumption (SC) of green products are subject of research and discussion in contemporary society. It analyzed the extent of GM in developing countries using cases of Nigeria and Kenya, factors influencing GM, the benefits of GM on the environment and firms, and the challenges. The study is both exploratory with the use of structured literature review of publications in peer reviewed academic journals on GM and SC, and empirical in nature. The findings on respondents rating of factors influencing green purchase behavior showed that concern for health and environment was considered as the most important in Nigeria, while in Kenya it was social awareness and value. For an effective GM and SC, government at all levels has a role of creating awareness to boost green knowledge through educative campaign programs and enforcing green agenda. Government can make regulations relating to GM and ensure SC by lowering the cost when compared to the conventional marketing
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Chapter 14
Evaluating Emerging Indian Retail Scenario: Consumer Preferences, Perceived Risks, and Uncertainties – Store Brands vs. National Brands
It refers to the decision-making process of consumers wherein they choose from the multiple products and varieties available in order to meet their needs, minimize costs and maximize satisfaction. The behavior is reflective of consumers preferences, nature and budget constraints.
Published in Chapter: Evaluating Emerging Indian Retail Scenario: Consumer Preferences, Perceived Risks, and Uncertainties – Store Brands vs. National Brands; From: Maintaining Financial Stability in Times of Risk and Uncertainty
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