Consumer connected to Internet networks through smartphones or connected devices, informed in real time about products and services, with an influence on social networks, representing an opportunity as well as a threat for companies.
Published in Chapter:
Consumer Acceptance and Resistance Factors Toward Smart Retail Stores
Elodie Attié (Toulouse School of Management Research, Université Toulouse I Capitole, France), Lars Meyer-Waarden (Toulouse School of Management Research, Université Toulouse I Capitole, France), and Eric Bachié (Percall, France)
Copyright: © 2020
|Pages: 18
DOI: 10.4018/978-1-7998-3115-0.ch007
Abstract
The internet of things (IoT) allows companies to better understand consumers' needs while improving sales conditions (e.g., easier access to products and information, gain of time for employees and consumers, smart entertaining environments, etc.). However, digitalizing a store is an investment. Therefore, it is necessary for managers to know consumers' expectations and the perceived benefits and risks for both managers and consumers. This chapter studies the academic literature and managers opinions about consumers' attitudes toward the acceptance of smart retail stores. More specifically, the roles of consumer well-being, social image, utility value, human value, privacy concerns, technology trust, health concerns, and different personality traits toward smart retail stores are discussed.