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What is Complements

Encyclopedia of E-Commerce Development, Implementation, and Management
Two products or services that are used together. The benefit or utility that the consumer receives from one product is enhanced by consumption of the other product.
Published in Chapter:
Fixed and Mobile Broadband, Bundling, and the Future of the Broadband Industry
Carol McDonough (University of Massachusetts – Lowell, USA)
DOI: 10.4018/978-1-4666-9787-4.ch097
Full Text Chapter Download: US $37.50 Add to Cart
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