Is the ability to increase tourism expenditure, to increasingly attract visitors while providing them with satisfying, memorable experiences, and to do so in a profitable way, while enhancing the well-being of destination residents and preserving the natural capital of the destination for future generations.
Published in Chapter:
Eco-Innovation and IT Technologies for Sustainable Development of Health and Recreational Tourism of Serbia
Gordana Petar Djukic (Faculty of Economics, University of Belgrade, Serbia), Ilic S. Biljana (Faculty of Management, Megatrend University Belgrade, Zajecar, Serbia), and Goran R. Milovanović (Faculty of Economics, The University of Nis, Serbia)
Copyright: © 2022
|Pages: 20
DOI: 10.4018/978-1-7998-8900-7.ch010
Abstract
The aim of the chapter is to point the importance of eco-innovation and IT technologies for the sustainable development of health and recreational tourism in Serbia. The subject of the research is the rehabilitation center in Eastern Serbia. The main idea of the chapter is to show how those hospital institutions use artificial intelligence-IT technologies for improving recovery services to patients in the post-COVID condition. The chapter will discuss the most common types of support and measures to facilitate the functioning of eco-tourism in Serbia with the aim to adopt good practices of developed countries (Hungary). Ecological tourism takes place in areas of pure and preserved nature. The contribution of the chapter is to point to new strategies in spa tourism, to shorten the time and reduce business costs. This would contribute to the sustainability of tourism.