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Handbook of Research on Smart Management for Digital Transformation
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Published in Chapter:
Disrupt!Canvas: A Framework for Strategic Platform Business Model Analysis
Alexandre Crespo Ruco (ISCAC, Portugal)
DOI: 10.4018/978-1-7998-9008-9.ch003
Abstract
To analyze a startup or an existing business under the light of this strategy can be useful to produce insights on how these connections can be created between producers and consumers and how a company could develop some of the elements or characteristics of a platform business. Strategic management templates like business model canvas are focused on the business models in a generic way. This chapter proposes a specific approach, an analysis of the business model, oriented by the most successful and impactful business strategy of the digital age, the platform strategy.
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