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What is Collaborative New Product Development

Handbook of Research on Internationalization of Entrepreneurial Innovation in the Global Economy
A process where two or more companies engage in a collaborative strategy to bring new products to the market. Normally, only firms that engage in trust-based relationships are able and willing to get involved in collaborative new product development.
Published in Chapter:
New Product Development and the Challenges of Internationalization
António Moreira (DEGEI, GOVCOPP, University of Aveiro, Portugal) and Pedro Miguel Freitas da Silva (University of Aveiro, Portugal)
DOI: 10.4018/978-1-4666-8216-0.ch004
Abstract
The internationalization of firms has reached levels never seen before. As a consequence and in order to face the new competitive challenges of globalized markets, industrial small and medium-sized enterprises must be able to adapt to new organizational approaches, to innovate and to further develop their networks. Based on a case study, this chapter reviews the literature on internationalization and networks and addresses a less researched topic of supplier-clients relationships in the value chain referring to the importance of the networks, resources and collaborative new product development on the internationalization process of firms. The case reports a successful ex-small technical textile company that leveraged its competitive strategy based on technology-based paths and is thriving in both domestic and international markets.
Full Text Chapter Download: US $37.50 Add to Cart
More Results
Internationalization in Business-to-Business Markets: The Importance of New Product Development
New product development involves several steps that must be completed before the product can be introduced to the market. It is essential to any business that must keep up with market changes. When done collaboratively with other firms, the aim is to bring new products to the market taking a win-win approach to exploit the complementarities of the firms involved. Normally, only firms that engage in trust-based relationships are able and willing to get involved in collaborative new product development.
Full Text Chapter Download: US $37.50 Add to Cart
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