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What is City Dweller

AI Innovation in Services Marketing
It is a broad term encompassing anyone who lives in a city. However, depending on the context, it can carry specific connotations and nuances. It may mean simply the residents or inhabitants of a city. This is the most basic definition, simply outlining where someone lives. The sociological definition states Individuals shaped by the unique characteristics of urban environments. This definition acknowledges the impact of living in a densely populated, diverse, and constantly evolving space on people's social interactions, cultural experiences, and economic opportunities. It is to be remembered that City dweller is not a monolithic category. Within any city, there is immense diversity in terms of income, ethnicity, cultural background, and lifestyles. The definition can be subjective and context-dependent. The specific meaning of “city dweller” may vary depending on the discussion, research question, or social context. Urban experiences can vary greatly across different cities. The characteristics of a city dweller in a small town or village will differ significantly from those in a large metropolis. Overall, while “city dweller” provides a general label for people living in urban areas, understanding the various ways it can be defined and the limitations of the term is crucial for effective communication and analysis.
Published in Chapter:
The Convergence of Services and AI: The Opportunities and Challenges With Special Reference to the Indian Market
Oindrila Chakraborty (J.D. Birla Institute, India)
Copyright: © 2024 |Pages: 25
DOI: 10.4018/979-8-3693-2153-9.ch009
Abstract
The chapter explores the far-reaching impact of AI on the Indian service sector, focusing on consumer attitudes and perceptions regarding the use of AI in service sectors. It addresses potential implications such as job displacement and workforce upskilling. The chapter explores AI adoption in the Indian market, its applications, benefits, challenges, and future possibilities. It also offers a glimpse of the ethical dilemmas and promising future of AI in the service industry. The data gathered through the qualitative survey would provide valuable insights into the attitudes and perceptions of Indian consumers on AI use in the Indian market along their difficulties and comfort zone about the use of AI in service sectors.
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