What is Circular Life Cycle

Social and environmental sustainability in the supply chain has been a major concern over the last decade as public opinion has placed responsibility on the shoulders of retail companies for their lack of control over suppliers that go beyond the first tier, which are usually located in emerging countries with regulations far below international standards. The objective of this research is to identify the variables through which retail companies are building their brand equity with a fast fashion business model in the textile sector. An analysis has been carried out regarding the content of annual reports, as well as CSR and sustainability reports, of the main retail companies in the textile sector: The TJX Companies, Inditex, and H&M. Inditex, the company with the highest level of compliance, can be identified and considered as a case study.