Also called Guarumo, it is a type of tropical herb used to make handicrafts.
Published in Chapter:
From Displacement to Entrepreneurship: Case of the Wounaan-Nonam Community
Javier Andrés Reyes Ardila (Universidad EAN, Colombia), Omar Alonso Patiño Castro (Universidad Ean, Colombia), Catalina Lucía Ruiz Arias (Universidad EAN, Colombia), and Paula Echeverry Pérez (Universidad EAN, Colombia)
Copyright: © 2021
|Pages: 28
DOI: 10.4018/978-1-7998-3568-4.ch008
Abstract
The violence that hits Colombia for more than 50 years forced many people, families, and communities to leave their original territories and seek refuge in the principal cities, especially in Bogotá, where displaced people from various regions of the country arrived. Victims of this situation, the Wounaan-Nonam community, were relocated in the periphery of Bogotá, under challenging conditions, some without the necessary infrastructure to live with a minimum quality of life standards, and in a completely different context and culture than the one they were used to live. This research seeks to help artisan women for developing production processes around Wérregue products. As a result, this community will improve their productivity, structure their organization, define marketing strategies, and promote their sustainability and growth while protecting and respect their cultural essence and heritage to generate higher and sustainable income for the artisans.