Buyer-centric, also known as customer-centric, refers to a business strategy or approach that places the customer or buyer at the center of decision-making processes, product development, and overall business activities. In a buyer-centric model, the focus is on understanding and meeting the needs, preferences, and expectations of the customer. This approach involves tailoring products, services, and experiences to align with customer requirements, providing excellent customer service, and building long-term relationships. A buyer-centric organization actively listens to customer feedback, adapts to changing customer demands, and seeks to create value for customers throughout their journey with the company. This customer-centric philosophy aims to enhance customer satisfaction, loyalty, and ultimately, the success of the business (OpenAI, 2023 AU42: The in-text citation "OpenAI, 2023" is not in the reference list. Please correct the citation, add the reference to the list, or delete the citation. ).
Published in Chapter:
The Future of Business-to-Business Selling
Copyright: © 2024
|Pages: 31
DOI: 10.4018/979-8-3693-0348-1.ch011
Abstract
There is a future for the profession of business-to-business (B2B) selling that involves different approaches from today's methods. The current methods, tools, and approaches have told a portion of the story, but not the complete story. Many of the most significant changes have yet to be realized, and analysts and consultants see small movements and adaptations that bring them to the conclusion: B2B selling will be different in the not-too-distant future. This chapter attempts to provide this look into the future and the evolving innovative approaches to B2B selling.