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What is Business Communication

Chapter 2
Entrepreneurial Development and Innovation in Family Businesses and SMEs
A form of human communication, a special technique aimed at reaching directly and individually the goals proposed by the seller, determining the potential customer to act and/ or react immediately.
Published in Chapter:
Communication and Entrepreneurship in Romania: Dissimulation of First Impression in 30 Seconds
Victor-Alexandru Briciu (Transilvania University of Brașov, Romania), Ioana-Alexandra Mircea (Transilvania University of Brașov, Romania), and Arabela Briciu (Transilvania University of Brașov, Romania)
Copyright: © 2020 |Pages: 17
DOI: 10.4018/978-1-7998-3648-3.ch002
Abstract
The entrepreneurs need to create a good impression in order to act in the business environment. A bad impression affects the communication and implicitly the collaboration that can turn into unintended results. Thus, they access information on how to make a good impression by using several sources: specialty literature, training guides, and courses and online shows promoted by business sites. The main objectives of this chapter are to clarify the notions and the relations between communication and entrepreneurship in the Romanian context and also to present the main results of a research that aimed to identify if the first impression of a person in the Romanian business context is dissimulated or not. The implications for entrepreneurs consist in the degree of promotion of achieving a good first impression and the manipulative or persuasive value of the negotiation techniques applied in the Romanian business environment.
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Chapter 12
Business Communication, Digital Innovation, and Decoding Possibilities for the Student Receiver
The process of effective human interchange coupled with the ability to combine discipline-specific knowledge to create the desired impact on a relevant professional community.
Published in Chapter: Business Communication, Digital Innovation, and Decoding Possibilities for the Student Receiver; From: Digital Transformation and Innovative Services for Business and Learning
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Chapter 7
Professional Language Strategies
The process of sharing information between people within the workplace and outside a company. Effective business communication is how employees and management interact to reach organizational goals. Its purpose is to improve organizational practices and reduce errors.
Published in Chapter: Professional Language Strategies; From: Policies, Protocols, and Standards for Professionalism in a Diverse Work Environment
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