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What is Affiliate Program

Chapter 18
Exploring the Power of Electronic Word-of-Mouth in the Services Industry
Describes a relationship in which a merchant pays you a commission to promote their products on your site.
Published in Chapter:
Business Case of the Affiliate Marketing Business Model
Vesna Damnjanovic (University of Belgrade, Serbia)
Copyright: © 2020 |Pages: 18
DOI: 10.4018/978-1-5225-8575-6.ch018
Abstract
This chapter will provide a description of affiliate marketing models, their advantages and disadvantages. A lot of companies use affiliate marketing models for providing better consumer acquisition and sales results in online arena recommending to other companies or users their products or services. The authors present business case of Catena Media and Askgamblers.com, the leading Casino Affiliate Business Model. Affiliate programs are business that use affiliate marketing to promote their casino worldwide. Today most online casinos offer commissions to private advertisers for sending traffic to their website. They usually use commission-based fee or revenue sharing models to pay affiliates.
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