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What is BoP

Encyclopedia of Information Science and Technology, Fourth Edition
In an acronym of ‘Bottom of Pyramid’ that refers to the poorest, yet largest strata of people. The poorest are usually defined by those group of people having earning of under USD 2.5/day.
Published in Chapter:
The Dual Nature of Participatory Web and How Misinformation Seemingly Travels
Sameer Kumar (University of Malaya, Malaysia)
DOI: 10.4018/978-1-5225-2255-3.ch606
Abstract
Web 2.0 is an internet technology that facilitates collaboration on the World Wide Web (WWW). As a direct product of people's freedom of expression, Web 2.0 technology has given birth to a new media – the Social Media that is redefining the way people collaborate and express themselves. By studying surveys in three specific aspects of its impact – social service, politics and as a vehicle of misinformation and through content analysis of some online comments, the author argues that social media is capable of transmitting both good and bad information. In the article, an illustration of how misinformation through video seemingly travels, is also presented.
Full Text Chapter Download: US $37.50 Add to Cart
More Results
Mobile Communications in Mexico in the Latin American Context
Acronym for Bottom of the Pyramid, term used to define the poorest socio-economic group in a society after the application of a given threshold (e.g. people who lives under U.S.$1 per day).
Full Text Chapter Download: US $37.50 Add to Cart
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