What is Blog-Based Community

In this chapter we examine how a variety of research approaches can be applied to the study of cross-blog interactions. Cross-blog interactions can be challenging to study because of they often require the researcher to reconsider traditional notions of temporality, discourse space, and conversation. Further, in many instances they are neither static nor well defined; defining the beginning and end of a discussion as well as locating all components of the discussion can be difficult. For this reason, we advocate a blend of six approaches (social network analysis, content analysis, discourse analysis, conversation analysis, narrative analysis, and ethnography). For each, we discuss strengths and limitations and provide examples of how the approach may be used to help fully capture the complexity of these interactions. Additionally we discuss web-based tools that are helpful when engaged in this type of research.