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What is Bleisure

Chapter 14
Innovative Strategic Planning and International Collaboration for the Mitigation of Global Crises
Is a neologism formed by the union of the words business and leisure and therefore identifies the combination of work and leisure time. In particular, it indicates the practice of indulging in moments of relaxation during the business trip.
Published in Chapter:
Challenges and Opportunities in the Tourism Sector in the Post-COVID-19 Period
Iveta Hamarneh (University College of Business in Prague, Czech Republic)
Copyright: © 2022 |Pages: 19
DOI: 10.4018/978-1-7998-8339-5.ch014
Abstract
The COVID-19 pandemic has not only a significant impact on public health but also severely affected the tourism sector, one of the drivers of the global economy. Although this situation crisis makes tourism highly vulnerable, the sector is also in a unique position to contribute to broader and just effective recovery plans and actions. This chapter considers the major significant impacts, behaviours, and experiences that four major tourism stakeholders are experiencing during the COVID-19 period. Research on (1) tourism demand, (2) tourism supply, (3) destination management organizations, and (4) policy makers will identify the main challenges and opportunities in tourism sector in the post-COVID-19 period.
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