What is Data Variables

In today's data-driven world, organizations across industries are grappling with vast amounts of data, and the realm of market intelligence is no exception. The explosive growth of big data has created both opportunities and challenges for businesses seeking to gain valuable insights from their data assets. This chapter proposes to explore the significance of big data visualization with key performance indicator (KPI) dashboards as a powerful technique to visualize and extract actionable intelligence from complex datasets in the context of market intelligence. This chapter provides a comprehensive overview of KPI dashboards as these are essential tools for monitoring and analyzing business performance and to make data-driven decisions. The chapter explores the importance of KPIs, the design and implementation of KPI dashboards in big data. Additionally, it discusses the benefits and challenges associated with these tools, along with real-world examples of their successful implementation.