Behavior change refers to any transformation or modification of human behavior.
Published in Chapter:
Contemporary Business Culture and Thoughts for ASEAN Entrepreneurs
Noraini Abdullah (Universiti Malaysia Sabah, Malaysia) and Jamal Mohd. Amin (Uniti Asia, Malaysia)
Copyright: © 2021
|Pages: 27
DOI: 10.4018/978-1-7998-4984-1.ch019
Abstract
This chapter introduces the entrepreneurial concepts that form the dynamic culture and thoughts incumbent upon entrepreneurs in facing the current challenging scenarios. Preliminary, the extended Theory of Planned Behaviour (TPB) is introduced for the intention of financial and entrepreneurial behavioural change. These entrepreneurial concepts, denoted by BOSSON FC, are founded based on business knowledge, skills, and personal experiences of authors. BOSSON FC stands for Benefits-Best-Sincerity, Objective, Sales and Cost Thinking, System, One or Open, Niche, Face/Focus/Fast/Flexible, and lastly, Creative. Each of these concepts will be clearly explained and discussed. Issues incorporated into this chapter are on location commerce, social norm and commerce, inclusive of customer cum entrepreneur relationship management with exemplary cases in three countries, namely Pattani in Thailand, Jakarta in Indonesia, and Kuala Lumpur in Malaysia. This chapter would further highlight the practical implementation for new and young entrepreneurs to reach their achievable business goals.