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What is BATNA

Logistics and Supply Chain Management in the Globalized Business Era
Best Alternative to a Negotiated Agreement. The term would better describe its meaning if it was renamed as solution away from the table, because the “best alternative to the considered negotiated agreement” might be another negotiated agreement.
Published in Chapter:
Strategic Procurement Negotiation
Pedro B. Agua (CINAV-Portuguese Naval Academy, Portugal), Anacleto Correia (CINAV-Portuguese Naval Academy, Portugal), and Armindo S. Frias (CINAV-Portuguese Naval Academy, Portugal)
DOI: 10.4018/978-1-7998-8709-6.ch001
Abstract
The challenges facing procurement managers across industries and public services are quite important. Businesses need to take care of the bottom line while public services need to manage tight budgets. This is aggravated by difficult economic environments such as the one that has come with COVID-19. Reducing procurement costs means less funds and working capital. Such is achieved by means of adequate negotiation processes. Technology procurement is a field with long acquisition lifecycles, where negotiations span over considerable periods of time, and where the features of technology may impact negotiations, including the technology inherent obsolescence speed. Such negotiations occur in an environment where demanding technical requirements abound alongside economic rationality and where negotiations are conducted by teams of managers and engineers, addressing the distinct dimensions. An approach to technology procurement negotiation is presented with viewpoints for reflection on how procurement and negotiations shall be addressed for technology procurement purposes.
Full Text Chapter Download: US $37.50 Add to Cart
More Results
Managing Legal and Negotiation Knowledge
A BATNA (Best Alternative to a Negotiated Agreement) is what would occur if an issue in dispute is not resolved.
Full Text Chapter Download: US $37.50 Add to Cart
Negotiating Across Cultures: Insights for the 21st Century
Best Alternative to a Negotiated Agreement. The term would better describe its meaning if it was renamed as solution away from the table, because the “best alternative to the considered negotiated agreement” might be another negotiated agreement.
Full Text Chapter Download: US $37.50 Add to Cart
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