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What is Auto/Self-Orientalism

Handbook of Research on Contemporary Approaches to Orientalism in Media and Beyond
The orientalization of the East itself.
Published in Chapter:
Orientalism, Islamophobia, and the Concept of Otherization Through Civil Conflict, Digital Platform Netflix: The Example of the Messiah Series
Hülya Semiz Türkoğlu (Faculty of Communication, Istanbul University, Turkey) and Süleyman Türkoğlu (Faculty of Communication, Istanbul University, Turkey)
DOI: 10.4018/978-1-7998-7180-4.ch042
Abstract
Orientalism is a form of marginalization that constitutes the thinking system of Western civilizations. The question of how the East is represented can be answered with series that have a global impact. In this study, the Messiah series, which is a digital television platform Netflix series that continues its broadcasting activities on a global scale, is discussed. The Messiah series is an American-made series that draws the attention of the people of three great religions, which is about the belief that the prophet Jesus will return and save the world. Orientalist ideologies are presented in the series. It has been evaluated in terms of narrative structure, fiction, characters, and space. For this purpose, the chapter discusses the orientalism fiction and othering discourses in the series with the literature review method by considering the representation of the East in the series with its general framework.
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