What is Attention Expectation

Entrepreneurship has started to be used as a tool for individual interests as well as the implementation of innovative ideas. Sustainability in entrepreneurship requires corporate social responsibility and ethical principles in leadership. The fact that individual interests are a hidden aim in entrepreneurship puts justice and ethics in the background. Entrepreneurship is based on sustainable, ethical, corporate innovation, and creative thinking. Entrepreneurship, which is set forth with the individual secret goals of entrepreneurs, causes important problems in leadership and managerial context. Especially, managerial pamperdom and prestige entrepreneurship that emerged in professional organizations are introduced to the literature for the first time. It is thought that this chapter will make significant contributions to the fields of entrepreneurship, business, management, and strategy.