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What is Area of Interest (AOI)

Harnessing the Internet of Everything (IoE) for Accelerated Innovation Opportunities
An area of interest refers to the select sub-regions of the displayed stimuli, to extract metrics.
Published in Chapter:
Internet of Everything (IoE): Eye Tracking Data Analysis
Janet L. Holland (Emporia State University, USA) and Sungwoong Lee (Emporia State University, USA)
DOI: 10.4018/978-1-5225-7332-6.ch010
Abstract
The internet of everything (IoE) envelopes the internet of things (IoT) that was simply focusing primarily on machine-to-machine sensor-based smart device communications. The IoE expands to include people and processes in a much more comprehensive scope. The internet of everything is expanding our ability to collect massive amounts of data for comprehensive analysis to achieve a level of understanding not previously possible. Since the internet of everything (IoE) has such a strong focus on collecting and analyzing data using smart sensor-enabled devices, eye tracking data is a perfect match. Eye tracking and other biometric sensor-based data can be collected and analyzed locally in real time through fog/edge computing or cloud-based big data analytics.
Full Text Chapter Download: US $37.50 Add to Cart
More Results
Evaluation of Technologies That Help to Identify Hazards for Cyclists in Cities
A tool to select regions of a displayed stimulus, and to extract metrics specifically for those regions.
Full Text Chapter Download: US $37.50 Add to Cart
Eye Tracker Technology in Sports Sponsorship Research
The area marked out in eye tracking software that is of interest to researchers.
Full Text Chapter Download: US $37.50 Add to Cart
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