Is a customer relationship management software, that is, a strategy used by companies to manage and analyze customer interaction data with the primary goal of meeting their needs during all customer contacts and then maximizing business benefits and company's profits.
Published in Chapter:
Application of Cloud Computing in Companies
Savo Stupar (School of Economics and Business, University of Sarajevo, Bosnia and Herzegovina), Mirha Bičo Ćar (School of Economics and Business, University of Sarajevo, Bosnia and Herzegovina), and Elvir Šahić (School of Economics and Business, University of Sarajevo, Bosnia and Herzegovina)
Copyright: © 2020
|Pages: 26
DOI: 10.4018/978-1-7998-2725-2.ch004
Abstract
Cloud computing is a new technology that represents the realization of an old idea that computer data processing is executed and charged as a service. The goal of this chapter is to define the basics of the cloud computing concept and how this technology works, and then explain where is all the data that cloud computing uses, how they are distributed, how and to what extent are available, who are the ultimate beneficiaries, what are the advantages and the disadvantages of applying this concept. This cloud computing model consists of five essential features, three service models, and four application models, and the elaboration of these concepts will be an integral part of this chapter. Particular attention will be paid to the possibility of data abuse in cloud computing and regarding that data protection against manipulation from service providers as well as the financial aspect of cloud computing.