What is Applicant Tracking Systems (ATS)

This study investigates the utility of ethnography and artificial intelligence as a valuable tool for understanding the multifaceted nature of job-seeking experiences across four generations: Baby Boomers, Generation X, Millennials, and Generation Z. Ethnography design offers insight into the creative thought processes, expressions, and lived experiences integral to the job-seeking process. Explored is the impact of the COVID-19 pandemic on the job market, highlighting the global economic downturn and the resultant loss of millions of jobs, revealing systemic vulnerabilities. This research investigates the obstacles faced by job seekers, including those without specific qualifications or degrees, who often need help to gain visibility in a competitive job market. Addressed is the issue of online applications needing to align with job criteria. This chapter provides valuable insights into the contemporary job-seeking landscape, stressing the need for adaptable strategies such as Artificial intelligence in the face of evolving challenges and opportunities.