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What is Keyword Generation

Chapter 24
Encyclopedia of E-Commerce Development, Implementation, and Management
Methods to identify relevant search terms. Search engine advertising and search engine optimization rely on the ability to identify relevant keywords.
Published in Chapter:
An Overview of Search Engine Advertising Research
Carsten D. Schultz (University of Hagen, Germany)
Copyright: © 2016 |Pages: 19
DOI: 10.4018/978-1-4666-9787-4.ch024
Full Text Chapter Download: US $37.50 Add to Cart
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