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What is Soft Benefits from Social Media Advertising

Chapter 275
Encyclopedia of Information Science and Technology, Third Edition
Intangible business benefits resulting from advertising on social media sites that are difficult to convert into monetary value (for example, number of fans, brand engagement, click through rate, and company website traffic).
Published in Chapter:
An Exploratory Study of Metrics Used to Measure the Impacts of Social Media Utilization on Business Performance
Celeste See-Pui Ng (Yuan Ze University, Taiwan)
Copyright: © 2015 |Pages: 11
DOI: 10.4018/978-1-4666-5888-2.ch275
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