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What is Alternative Retail Format

Chapter 9
Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences
A retail format focused mainly on second-hand products sale, also products which lost their ability to be sold in a regular store (due to the short remaining expiry date or package damage). Many alternative retail formats are founded in order to protect products from waste and to give them a “second life”.
Published in Chapter:
Retail Formats and Alternative Retail Formats: The Mechanisms for the Emergence and Evolution
Barbara Borusiak (Poznań University of Economics and Business, Poland)
Copyright: © 2020 |Pages: 21
DOI: 10.4018/978-1-7998-1412-2.ch009
Abstract
This chapter explains the mechanisms for the emergence of selected innovative formats based on existing format change theories. The nature of a retail format is explored and the classification both of retail formats and alternative retail formats are presented. Four groups of theories (cyclical, conflict, environmental, and integrated) explaining the emergence and evolution of retail formats are analysed. Retail formats theories are applied in explaining the emergence of two formats: pop-up store and m-commerce. The approach involved a review of literature and analysis of empirical data concerning the structure of the retail trade turnover in the chosen countries.
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