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What is Alpha-Gen

Chapter 8
Handbook of Research on International Business and Models for Global Purpose-Driven Companies
Formed exclusively by digital natives, it is shaped by those born from the year 2014.
Published in Chapter:
4-Helix Entrepreneurial Ecosystems: Poverty and Violence
Jose Manuel Saiz-Alvarez (Universidad Católica de Santiago de Guayaquil, Ecuador; Universidad Autónoma de Manizales, Colombia, & CEIEF-Universidad de Santiago de Chile, Chile)
Copyright: © 2021 |Pages: 18
DOI: 10.4018/978-1-7998-4909-4.ch008
Abstract
The use of strategies based on 4-helix entrepreneurial ecosystems is a unique opportunity to develop emerging economies, among which is Mexico, as well as to lead to social change by strengthening the middle class. Within this process, innovation is of great importance, as it is the primary driver of the competitive advantages of nations, as well as the structural transformation of the economy. The objective of this chapter is to analyze what would be the basis for the creation of a quadruple helix model that will lead to a structural transformation for Mexico in the medium term and thus combat poverty and violence in the nation.
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