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What is After COVID-19

Chapter 14
Handbook of Research on Sustaining SMEs and Entrepreneurial Innovation in the Post-COVID-19 Era
COVID-19 is posing an unprecedented situation worldwide. The consequences of this situation have been serious at a social and economic level in all countries and it will be necessary to take measures to counteract the tremendous effects of this pandemic and of future crisis of similar origin. The after Covid-19 era forces to present initiatives regarding the behavior of human beings and organizations after the COVID-19 crisis.
Published in Chapter:
Post-COVID-19 Business Strategies to Combat Challenges of Colombian MSMEs
Rafael Ignacio Pérez-Uribe (EAN University, Colombia), Maria Teresa Ramirez-Garzon (La Salle University, Colombia), and Maria Del Pilar Ramirez-Salazar (EAN University, Colombia)
Copyright: © 2021 |Pages: 25
DOI: 10.4018/978-1-7998-6632-9.ch014
Abstract
COVID-19 has placed the MSMEs of the world and Latin America in a difficult situation. With the region's economies in the middle of the march, many of them have been liquidated or their activity has been drastically reduced, reflected in lower incomes, among other situations. Faced with this situation, the governments of the countries have developed actions to protect the health of the population and the economy of the countries. This chapter presents and analyzes the strategies that have been developed and are being developed in times of the pandemic and are going to be developed in the post-COVID period by Colombian micro, small, and medium-sized enterprises (MSMEs).
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