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What is Ethical Codes

Chapter 6
Marketing and Advertising in the Online-to-Offline (O2O) World
A guiding set of principles intended to instruct professionals to act in a manner that is honest and that is beneficial to all stakeholders involved.
Published in Chapter:
Advertising Ethics in the Social Media Age: The Nigerian Scenario
Desmond Onyemechi Okocha (Bingham University, Nigeria), Edidiong Patrick Albert (Bingham University, Nigeria), and Ben Ita Odeba (Bingham University, Nigeria)
Copyright: © 2023 |Pages: 17
DOI: 10.4018/978-1-6684-5844-0.ch006
Abstract
This study was conducted to assess the adherence to advertising ethics on social media by firms and organizations in Nigeria. Anchored on the social contract theory and technological determinism theory, findings on the ethical issues associated with social media advertising in Nigeria revealed that most of the advertisements on social media platforms are full of deception; advertisements on job recruitments and product marketing are not in line with the ethical codes, and also that advertisers use deception to win the hearts of the public which ordinarily will not patronize their services. It was concluded that social media advertising in Nigeria has been a breeding home for deceptive advertisements where members of the public are tricked to patronize products and services that do not reflect their choices. It was recommended that social media advertising should be closely monitored by APCON in ensuring that the ethical codes guiding advertising in Nigeria are not violated by advertisers who have capitalized on the advantage of social media to mislead members of the public.
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Chapter 7
Exploring the Links Between CSR, Good Governance, and Corporate Reputation: A Proposal of Indicators in SMEs
Codes of Conduct are rules dictated, in most cases, unilaterally by companies whose application is generally not subject to external verification processes. A code is a formal statement of the principles that define the standards of a company's specific behaviour.
Published in Chapter: Exploring the Links Between CSR, Good Governance, and Corporate Reputation: A Proposal of Indicators in SMEs; From: Knowledge Management for Corporate Social Responsibility
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Chapter 7
Media Ethics: Evaluation of Television News in the Context of the Media and Ethics Relationship
It refers moral principles or the branch of knowledge dealing with these. Ethical codes are connected with beliefs and principles about what is right and wrong, morally good or correct. The codes of conduct which are expected to adopt by the workers as reporters, journalists. Every sector has its own ethical codes as in media.
Published in Chapter: Media Ethics: Evaluation of Television News in the Context of the Media and Ethics Relationship; From: Multidisciplinary Approaches to Ethics in the Digital Era
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