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What is Advantages of the Network

Chapter 15
Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives
Access to knowledge and expertise of other companies, through the exchange of know-how; acquisition of elements that enhance the competitiveness with the containment of investment, risk and time that would otherwise be required to produce new knowledge; scale economies; expansion of the range of goods and services obtained by the interaction with other companies; opportunity to enter new markets; 6. facilitating access to financial institutions and public companies; infrastructure sharing otherwise inaccessible; acquisition of quality certifications or trademarks; operational flexibility, able to meet the needs of optimization of the relationship with your target market; stability of sales, thanks to stable relationships with other nodes of the network; opportunity to develop a better creativity, thanks to the comparison and sharing more and different skills and knowledge.
Published in Chapter:
Web 2.0 Model in Cultural Organization: Case Study Peepul
Lucia Aiello (Universitas Mercatorum, Italy)
Copyright: © 2014 |Pages: 18
DOI: 10.4018/978-1-4666-5007-7.ch015
Abstract
The chapter proposes an organizational model that is based on web 2.0 and the role of new technologies. The author presents the organizational model of Peepul, whose mission is awareness of the “culture accessible to all.” It is necessary to consider models that address the choices of men and women in their various roles, ambitions and aspirations. The chapter focuses on the revolution of the concept of physical and virtual space and its role in the organizational model of reality that offer products, cultural goods and services and/or related to them. The simulated environment and the physical one can both be explored so they are on an equal balance; in particular, they can be parallel or complementary, i.e. a market (e-Bay), a square (Facebook). Therefore, if each subject attributes to a virtual market the same meaning than the physical, we can argue that it is necessary to define the characteristics of the organizational model web: network-2.0.
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