What is ABHA

India, recognizing the profound impact of digitization, launched the Digital India campaign in 2015. This study explores the impact of psychological, socio-economic, and demographic factors on awareness and adoption of the available government schemes for digital healthcare. Primary data is collected from both urban and rural areas of Delhi NCR. SPSS is used for structural equation modelling, and it was found that awareness was lacking in rural and marginalised areas which was the reason for the lack of adoption of digital healthcare schemes in rural areas. In urban areas, perception (negative) and level of income play a major role in the lack of awareness and adoption of digital healthcare schemes. To augment awareness and adoption initiatives like mandating digital literacy programmes at the school level, increasing awareness through social media platforms, and tailoring localized and customized awareness campaigns are recommended so that more people can avail the benefits offered by digital healthcare schemes as compared to the traditional healthcare system.