MLA
Ozuem, Wilson, et al. "User-Generated Content and Perceived Customer Value." Competitive Social Media Marketing Strategies, edited by Wilson Ozuem and Gordon Bowen, IGI Global, 2016, pp. 50-63. https://doi.org/10.4018/978-1-4666-9776-8.ch003
APA
Ozuem, W., Pinho, C. A., & Azemi, Y. (2016). User-Generated Content and Perceived Customer Value. In W. Ozuem & G. Bowen (Eds.), Competitive Social Media Marketing Strategies (pp. 50-63). IGI Global. https://doi.org/10.4018/978-1-4666-9776-8.ch003
Chicago
Ozuem, Wilson, Celia Almeida Pinho, and Yllka Azemi. "User-Generated Content and Perceived Customer Value." In Competitive Social Media Marketing Strategies, edited by Wilson Ozuem and Gordon Bowen, 50-63. Hershey, PA: IGI Global, 2016. https://doi.org/10.4018/978-1-4666-9776-8.ch003
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