University Administrators as Caring Academic Leaders in an HBCU Setting: Investigating Student Perceptions

University Administrators as Caring Academic Leaders in an HBCU Setting: Investigating Student Perceptions

Kenny A. Hendrickson, Kula A. Francis
DOI: 10.4018/978-1-7998-6560-5.ch010
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Abstract

This chapter examines caring university administrative leadership within a bureaucratic reality of authentic university academic caring (AUAC). AUAC is regarded as a university's formal intent to provide genuine academic caring: caring about (emotive attention; motive), care for (disciplined nurturing), caregiving (institutional guardianship), and care receiving (student as customers). In the bureaucratic realm, caring administrative leadership is an administrative capacity to guide, influence, inspire, and motivate an institution to achieve the goals of AUAC. This chapter opens by providing scholarly support for caring administrative leadership as a critical element of AUAC. This chapter also includes an account of a research study and empirical analysis that investigated the association between caring administrative leadership and AUAC at the University of the Virgin Islands, a Historically Black College and University (HBCU). Ultimately, this chapter identifies direction for future research in authentic caring university leadership.
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Introduction

Due to the current capitalistic and bureaucratic climate of higher education, universities face institutional obstacles in providing authentic caring in their academic services. Authentic university academic caring (AUAC) can be described as the provision of genuine humanistic concern, disciplined nurturing, and required educational resources within a university’s academic services. AUAC is established through sequences of caring-about (emotive attention; motive), care-for (disciplined nurturing), caregiving (practice; activity; profession) and care receiving (response). AUAC is a culmination of organizational and professional values, structured relationships, institutional activities and responsiveness, academic integrity, ethical obligations, formal rationality, allocated resources, fiscal responsibility, and customer satisfaction. Many of these obligations require adequate authoritative or administrative presence, participation, and performance. Thus, university administrative leadership can play an integral role in contending with the obligations of AUAC. University administrative leadership can be considered as professionals within administrative positions that lead (e.g., influence, motivate, guide and politicking) universities into carrying out institutional activities that serve the needs of students. However, the research examining these matters is scarce, especially regarding the relational and bureaucratic bearing of caring administrative leadership.

This chapter contributes by filling the scholarly gap on the matter of university administrators (e.g., President, Provost, Vice Provost, Campus Director, and Dean), as caring leaders and their involvement in the delivery of AUAC. In providing the necessary context to caring administrative leadership, this chapter begins by sharing literary findings on universities as caring organizations, in addition to the bureaucratic nature of AUAC. With this outlook firmly established, this chapter also explains the relational bureaucratic value of caring university administrative leadership and its association with the concerns of student-customers. While leadership is usually depicted based on personality disposition or employee engagement. Student-customers can offer a means of characterizing and substantiating AUAC, as well as the various organizational behaviors and interactions that represent and support it. Accordingly, this chapter highlights a research study that used the perceptions of students to empirically explore the organizational and relational relevance of caring administrative academic leadership on AUAC.

This research was conducted at the University of the Virgin Islands (UVI). UVI is a historically black college and university (HBCU). HBCUs are well-known for their traditions of academic caring. The overarching question motivating this research was: “Do students perceive caring administrative leadership as having a strong relationship with authentic university academic caring (AUAC)?” To tackle this query, a quantitative research was conducted to examine the associations between four identified dimensions of AUAC (operational, academic managerial, instructional and advisement) and caring administrative leadership. Taking everything into account, this chapter is a synthesis of literature review, methodology, data analysis, empirical findings, limitations and conclusion.

Key Terms in this Chapter

Caring Administrative Leadership: The capacity to guide, influence, inspire and motivate individuals into achieving outcomes through a common goal of caring.

Care Brokering: The utilization of strategies to bridge the institutional distance between the university administration and students/customers, along with the mobilization of necessary resources to provide caring.

Bureaucratic Caring: Formally structured systems or processes of caring established within physical, ethical, socio-cultural, spiritual-ethical, educational, technical/technological, economic, legal and, political dimensions.

University Administrative Leadership: Administrators who choose to lead universities in carrying out institutional activities that serve the needs of students.

Pedagogical Caring: The consideration, concern and commitment provided to students by faculty.

Student-Customer Caring Centricity: A dynamic process of creating bonds of loyalty based on a university’s drive to guarantee that the caring needs of student-customers are met.

Relational Bureaucracy: A hybrid of relational and bureaucratic forms.

Authentic University Academic Caring (AUAC): The provision of genuine humanistic concern, disciplined nurturing, and necessary educational resources in university’s academic services.

Caring Organization: An organizational structure that incorporates a primary goal of fulfilling and promoting caring.

Academic Caregiving: The providing of academic caring through emotional responsiveness, social-cultural advancement, and institutional guardianship.

Student-Customer: An individual who makes investments (e.g. money, time and effort) in education.

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