MLA
Shalender, Kumar, et al. "Understanding the Logic and Science Behind the Emerging Field of Neuromarketing." Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing, edited by Monika Gupta, et al., IGI Global, 2023, pp. 44-51. https://doi.org/10.4018/978-1-6684-5897-6.ch005
APA
Shalender, K., Singla, B., & SHARMA, S. (2023). Understanding the Logic and Science Behind the Emerging Field of Neuromarketing. In M. Gupta, P. Jindal, & S. Bansal (Eds.), Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing (pp. 44-51). IGI Global. https://doi.org/10.4018/978-1-6684-5897-6.ch005
Chicago
Shalender, Kumar, Babita Singla, and SANDHIR SHARMA. "Understanding the Logic and Science Behind the Emerging Field of Neuromarketing." In Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing, edited by Monika Gupta, Priya Jindal, and Shubhi Bansal, 44-51. Hershey, PA: IGI Global, 2023. https://doi.org/10.4018/978-1-6684-5897-6.ch005
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