MLA
Chhabra, Sakhhi. "Understanding Doppelgänger Brand Image: The Darker Side to Emotional Branding." Global Branding: Breakthroughs in Research and Practice, edited by Information Resources Management Association, IGI Global, 2020, pp. 647-655. https://doi.org/10.4018/978-1-5225-9282-2.ch031
APA
Chhabra, S. (2020). Understanding Doppelgänger Brand Image: The Darker Side to Emotional Branding. In I. Management Association (Ed.), Global Branding: Breakthroughs in Research and Practice (pp. 647-655). IGI Global. https://doi.org/10.4018/978-1-5225-9282-2.ch031
Chicago
Chhabra, Sakhhi. "Understanding Doppelgänger Brand Image: The Darker Side to Emotional Branding." In Global Branding: Breakthroughs in Research and Practice, edited by Information Resources Management Association, 647-655. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-5225-9282-2.ch031
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