Tracing the Ethical and Social Dimensions of AI in Marketing

Abstract

The convergence of artificial intelligence with marketing not only promises to transform the field but also poses ethical and societal challenges. This study employs a scientific mapping technique of bibliometrics, to explore the intellectual evolution and collaborative trends in this domain. The finding shows the growing importance of ethical issues, particularly concerning transparency in artificial intelligence and consumer privacy. Key research clusters focusing on AI integration, ethical dynamics, consumer-centric AI strategies, and strategic ethical considerations during deployment were identified in the study. This analysis also indicates a shift towards interdisciplinary and international partnerships.