Tourism Strategy in the Sun Triangle: Analysis With the Theory Based on Resources and Institutions

2. Background Of The Problem

Sun Triangle (Triángulo Del Sol) is the most important in the state of Guerrero tourist area. This region consists of the municipalities of Acapulco, Taxco and the duo of Ixtapa-Zihuatanejo. The geographical location of each one forms what looked like a triangle. They are characterized due to the fact that it is sunny most of the time, hence the nomenclature. Please see Figure 1.

Figure 1.

Geographical location of the sun triangle

Source: Prepared from mapping INEGI, 2011

Taxco has been known since the years of viceroyalty, was known for his lofty silver production, and its main economic activity. In 2002 when it was decreed as magical town and tourism it became its second major activity. Ixtapa-Zihuatanejo has just over 40 years after its emergence as a tourist destination. It was created during the years 1970 to 1979 along with Cancun through loan made by the Inter-American Development Bank. Acapulco is the best known of the three tourist destination since the 50s and 70s when it saw a boom in this sector and during the following years was a favorite for tourists at national and international locations.